Playbooks
Three businesses, built end to end.
Each one is a real shape of business walked through the product with the actual settings — what the products are, where the bump goes, what is asked after payment, and why.
The coffee kit
A roaster selling one kit, with beans that keep arriving.
A pour-over kit at $68 with a $12 bag of beans as the bump and a monthly subscription as the upsell — the funnel Cartless ships as its own demo.
Read the playbook →The t-shirt
A brand selling a design in twelve sizes and colours.
One design as a product, size and colour as axes with stock per combination, a name-on-the-back bump, a second shirt as the upsell. The trap is a third axis.
Read the playbook →The course
A creator selling one course, with a workbook and a community around it.
A digital product with no shipping line, a workbook as the bump, and a community subscription as the upsell. The thank-you page is where the buyer gets in.
Read the playbook →