Display rules
An upsell is shown to everyone who paid. Most of the time that is right; some of the time it is absurd — a subscription to someone already subscribed, a bag of beans to someone who just took the bag as the bump. A display rule says when an offer is not made.
The four rules
Section titled “The four rules”On any upsell or downsell, in the offer’s editor:
| Rule | Hides the offer when |
|---|---|
| Order includes | The order already contains a chosen product — typically the one this offer sells, or the bump that makes it redundant |
| Order total | The order is below a minimum, above a maximum, or both |
| Buyer is | New — a first order on this email — or returning, whichever you pick |
| Already subscribes | The buyer has a live subscription to this product (needs subscriptions, Grow) |
All four are optional; an offer with none set is shown to everyone. Several rules together must all pass.
When a rule hides an offer
Section titled “When a rule hides an offer”The buyer is routed as if they had declined: to the downsell if there is one, else to the thank-you page. Nothing is charged, nothing is counted — not an impression for an A/B test, not a decline in reports — and the step cannot be accepted by hand. The offer’s editor shows how many times it was skipped.
Why not on the bump
Section titled “Why not on the bump”Rules run after payment, where the buyer is known for certain. The bump sits on the checkout, where the only identity is a typed email address, and a bump that appeared or disappeared as an address was typed would tell whoever typed it something about that address. So rules apply to upsells and downsells only.
When a rule cannot be answered
Section titled “When a rule cannot be answered”It shows the offer. A display rule is conversion optimisation, never a correctness guard: the charge-time checks — no second subscription to the same product, no card charged twice — stand on their own whether or not a rule ran.
Display rules are part of Grow.